The Heat Pump Association (HPA) is running a National Heat Pump Week to combat low awareness and drive uptake across Britain. The campaign signals growing pressure on the sector to accelerate installations and overcome public hesitation about the technology.
Installation rates remain sluggish despite government decarbonisation targets. The initiative targets both decision-makers and end-users, tackling misconceptions about heat pump performance, cost, and suitability for existing buildings. The HPA is addressing a fundamental market problem: without stronger market confidence and clearer messaging, the UK's heat transition timeline faces real risk.
For facility managers and specifiers, this signals tightening competition among installers and growing investment in customer education. Expect more sector-led campaigns and pressure on manufacturers to support training and qualification standards. The campaign underscores that technology alone does not drive adoption—confidence and clear communication do.
