NIBE UK is urging the British government to strengthen financial incentives for homeowners installing heat pumps, positioning itself as a key voice in the UK's residential heating transition. The manufacturer references existing state programmes such as the Boiler Upgrade Scheme, which offers grants of up to £7,500 per installation, but argues current uptake remains sluggish. Industry observers question whether such subsidies primarily benefit manufacturers or genuinely lower barriers for consumers. Britain's target to phase out gas boilers in new builds from 2025 has intensified the debate over who ultimately profits from public funding in the heat pump sector.